Pepsi Ultimate Taste Challenge
National tour bringing the “Ultimate Taste Challenge” to key targeted events across the country.
• Full production development, vehicle retrofit, asset management and full turnkey tour management (staffing, scheduling, event management)
• LAUNCH! developed a unique customized software platform that created a technology based data capture structure vs. paper. Revolutionized the consumer engagement making the process more accurate and provided real-time reporting
• 10-year program with approximately 500,000+ consumer connections yearly!