With over 150 incredibly talented people between our Toronto and Montreal offices, we've got the right team to help you create strong connections with your customers. We also have over 2,500 brand ambassadors across Canada that can successfully activate your key programs.

Here are the leaders @ LAUNCH!


Kelly McCarten - CEO

A dynamic leader, Kelly has 20 years experience in both Advertising and Marketing. For 10 years she worked at Coca-Cola and led their Retail Business Division and was ranked #1 for Shopper Marketing across the country from leading retailers. Throughout her career Kelly has had the pleasure of working on top global brands such as; McDonald’s, Nestlé, QTG, Bell and the Heart & Stroke Foundation of Canada.

In 2007 Kelly started her own consulting firm, and worked with US and Canadian companies helping them build stronger brands, increased volume and building consumer loyalty. Her passion for non-profit led her to work with the Heart and Stroke Foundation creating their latest hard hitting campaigns – Make Death Wait and Make Health Last.

Contact Kelly at: or 416 847 2354


Mike Palmer - VP, Creative Director  

“Palmer” brings over 19 years of integrated creative solutions to LAUNCH! as VP/CD. With a strong expertise in digital marketing, he has delivered strategic design ideas that have elevated brands to new levels. Mike is the “new breed” of creative that can fully integrate digital into the traditional XM marketing-mix.

Mike has experience working with tier-1 brands such as BlackBerry, Ford and Toyota while CD at Maritz Canada (now Bond Brand Loyalty). Previously, as CD of Digital and Mobile for Experiential agency BSTREET, Palmer lead the creative output for top-brands such as Coca-Cola Canada, Absolut Vodka, Polar Ice and Ferrero chocolate. With previous agency experience at LiQuid and Bold, Mike was a key part in leading creative teams on work for OLG, Nikon, Molson-Coors, The Ontario Government and many more.


Milica Bobic - Finance Director

Milica came to LAUNCH! with over 18 years of CPG and retail experience worldwide. She has worked in Europe, Australia and North America with such organizations as Coca Cola, Fosters Brewing and VISA. Milica brings a strong balance of core financial background coupled with retail experience in sales, merchandising and production.