Kronenbourg 1664 Brasserie Mystère
Take one of Europe’s oldest beers and make it relevant to Canadian consumers. We want them to ask for it by name, so gaining and retaining distribution was a defined objective.
We created a National program that brought together our target to a secret location with a renowned chef and paired the night with 1664. The support included web, print, in-store POS, sampling & sponsorships
35 new points of distribution were generated
Over 1.5 million earned media impressions
3 year program which gained significant increase year over year in registration and media coverage driven by word-of-mouth
Kronenbourg Global Standard of Excellence