Dr. Oetker: “Set the Night” Ristorante Program
6 year consecutive program to drive awareness and sales in a highly competitive category.
• Overall strategy & creative concept
• Creative development & production for all supporting elements: On-Pack sticker, POS, coupons and sell sheet
• Contest creation, game development and implementation: Win a trip for 2 to Italy via an on-line game at Dr. Oetker Facebook site
• Prize fulfillment and legal management