Carlsberg Euro Fan Park
Carlsberg Canada was looking to increase trial and engage consumers in a relevant way by leveraging their global partnership with UEFA. The idea was to bring an authentic European football experience to Canada, the first ever multi-day Fan Park experience.
• 3 levels of event activation (quarter finals, semi finals, Final game (Italy vs. Spain)
• Negotiated sponsorships with Adidas & Sharp
• 11,000 consumer interactions during scheduled events / 2,500+ cans of beer sold at Fan Park events
• Facebook & web activations, contesting, creative development & production of ALL branding & POS
• Contesting component