Mosaic Acquires Launch

Canadian-based retail activation agency bolsters Mosaic service offering

Today Jeff Rogers, President of Acosta Mosaic Group (AMG) North America, announced that Mosaic has acquired LAUNCH!, a privately owned, Canadian-based experiential marketing and retail activation agency. LAUNCH!’s suite of services further strengthens Mosaic’s offering, providing a broader range of marketing solutions to clients across Canada.

“LAUNCH! currently dominates the Canadian market when it comes to the retail sampling activation business which is a perfect complement to our capabilities” said Rogers. “This acquisition will allow us to offer this highly valued service to our clients, while increasing our retail footprint across the country.”

For LAUNCH!, this new venture presents its current clients with a broader range of services including retailer marketing, sales and merchandising, package design, consumer promotion, public relations and social media, in addition to increased scale across North America.

“This is an amazing opportunity for us to add to the innovative offering we have built at LAUNCH!, by joining what is arguably the largest, and most comprehensive retail-focused agency in North America,” said Kelly McCarten, CEO of LAUNCH!.

The Launch! brand will now operate as a business unit of Mosaic with 1,575 (75 full-time and 1,500 field) employees joining the Mosaic team, including LAUNCH! CEO, Kelly McCarten.

For clients of both agencies, this acquisition provides access to integrated marketing services under one roof, at a time when effectiveness and efficiency in agency relationships is essential.

“The addition of Launch! infuses Mosaic with areas of expertise that further position us as the ideal agency partner along the path of influence,” added Rogers. “We are thrilled to have them on board.”


Founded in 1993, LAUNCH! has leveraged its experiential marketing expertise to become a fully-integrated brand marketing agency. Recognized as one of Canada’s Top 50 Hottest Agencies in 2004 and Top 10 Fastest Growing Agencies in 2005 & 2006, and one of Canada’s 50 Best Managed companies for eight years in a row. LAUNCH! prides itself on continually delivering measurable and award-winning results for Fortune 500 clients. For more information on LAUNCH! visit: